Media

Media coverage is an essential part of a driver as it helps to create and shape the right perception of the driver as well as create publicity for his achievements and his sponsors.

Since his debut in Formula BMW, Richard has attracted strong media interest all over the world.

Media from countries like Singapore, Malaysia, The Philippines, Australia, all the way to France, Germany, UK and the US have followed and reported on Richard’s progress.

Interview by Channel NewsAsia, major Asian news broadcaster with telecast to more than 20 Asian countries and territories

Here is a list of media coverage that Richard has gained since he made his Formula BMW debut in April:
[kindly click on links for PDF downloads or website URLs of the articles]

BROADCAST

• 12 Dec 2010, Channel NewsAsia: Motor Racing: Englishman flies S’pore’s flag in Formula BMW
• 21 Sep 2010, Channel NewsAsia: Thrills and excitement at this year’s F1 support races
• 21 Sep 2010, MediaCorp Radio 938live: Richard participates in “Living Room” discussion
• 17 Sep 2010, MediaCorp Radio 938live: Richard interviewed on Sports news
• 27 May 2010, Channel NewsAsia & MediaCorp Channel 5: Sport of karting gaining popularity in Singapore
• 03 Apr 2010: Richard makes his Formula BMW Pacific race debut at Sepang – here on Speedweek
• 21 Feb 2010, YouTube: Watch Richard kart at Singapore’s only go-kart facility Kartright Speedway here

PRINT

• Week of March 24 2011, Autosport UK, Introducing Richard Bradley
• 20 Mar 2011, zbNOW (Singapore), Cover Story
• 4 December 2010, Weekend TODAY (Singapore), Richard Bradley featured in 9tro advertisement
• November 2010, 9tro #4 (Singapore), Formula BMW Pacific Rounds 11 and 12 update (Singapore leg)
• November 2010, REV (Singapore), Richard Bradley Wins Formula BMW Pacific Championship Before Season End
• November 2010, Top Gear Singapore, Fringe Benefits
• November 2010, Torque (Singapore), Rhythm Nation (Home Support feature, Singapore GP)
• November 2010, Torque (Singapore), Bradley Teams Up With Garage R
• November 2010, Wheels Asia (Singapore), Championship Lead
• Issue #92, HOT Stuff (Singapore), Quick Thinking
• Issue #92, HOT Stuff (Singapore), Garage R Supports Richard Bradley
• October 2010, Wheels Asia (Singapore), Bradley rebounds with lights-to-flag victory
• 27 September 2010, The Straits Times (Singapore), Bradley misses chance to win series
• 27 September 2010, The New Paper (Singapore), Singapore’s Bradley gets belated win
• 27 September 2010, Berita Harian (Singapore), Kvyat gagal ulangi kejayaan dalam perlumbaan kedua
• 27 September 2010, Lianhe Zaobao (Singapore_, 卡雷拉杯赛 巴特夺第七第八回合冠军(9-27)
• 25 September 2010, Berita Harian (Singapore), Lepas berjaya di China, Bradley mahu kuasai litar di sini pula
• 15 September 2010, The New Paper (Singapore), Flying the flag at S’pore GP
• 12 September 2010, Berita Harian (Singapore), Bradley azam kibar bendera Singapura
• Issue #24, Motor Culture Asia (Singapore), Champion Bradley Makes a Perfect Comeback
• September 2010, Torque (Singapore), Whetting The Appetites (SGP Support Races feature)
• September – October 2010, Laguna Lifestyle, En Route to F1: Richard Bradley (Laguna Country Club’s magazine)
• September – October 2010, The Pines Lifestyle, En Route to F1: Richard Bradley (The Pines Country Club’s magazine)
• September 2010, Expat Living (Singapore), Speed Racer (Richard and his father gets interviewed)
• July 2010, HOT Stuff (Singapore), A Comeback for Kart Racer Bradley
• 23 June 2010, The Philippine Star, Bradley dominates Asian Open karting
• 22 June 2010, Inquirer Sports (The Philippines), Asian karting heralds new Singapore ace
• June 2010, Wheels Asia (Singapore), Based in Singapore
• 19 May 2010, The New Paper (Singapore), Despite adversity, Bradley thrives
• 8 May 2010, Berita Harian (Singapore), Tarikan go-kart untuk anak ekspat
• 5 May 2010, The New Paper (Singapore), Fast and Foreign
• May 2010, Torque (Singapore), Majulah Singapura
• May 2010, Wheels Asia (Singapore), Bradley rounds off perfect weekend with second victory
• Apr – May 2010, Fastlane (Singapore), Bradley rounds off perfect weekend with second victory
• 14 April 2010, The New Paper (Singapore), Fit to Kart
• 5 April 2010, The Star (Malaysia), Bradley seizes second pole-to-flag win in Formula BMW
• 5 April 2010, TODAY (Singapore), Bradley has them singing Mahjulah Singapura
• 4 April 2010, The New Paper (Singapore), Doing Singapore Proud
• 3 April 2010, The New Paper (Singapore), Driving Under The Singapore Flag

ONLINE

• 22 September 2010, Oneshift.com, Singapore GP countdown: Formula BMW pacific support race preview
• 22 September 2010, Motormuse.com, HKS Garage R sponsors Bradley
• 22 September 2010, SingaporeSports.sg, HKS Garage R Sponsors Richard Bradley
• 5 September 2010, Motorsport.com, PAC: Series Guangdong round 10 race notes: Bradley rebounds with lights-to-flag victory.
• 5 September 2010, SingaporeSports.sg, Championship leader Richard Bradley ready to resume title race at Formula BMW Pacific
• 4 September 2010, SGCarMart.com, Championship leader Richard Bradley ready to resume title race at Formula BMW Pacific
• 4 September 2010, Motorsport.com, PAC: Series Guangdong round 7 race notes: Bradley takes dominant victory in Round 7.
• 3 September 2010, Motormuse.com, Bradley ready to resume Formula BMW Pacific title race
• 3 September 2010, SuperAdrianMe.com, CHAMPIONSHIP LEADER RICHARD BRADLEY READY TO RESUME TITLE RACE AT FORMULA BMW PACIFIC Formula BMW Pacific 2010, Rounds 7 – 10
• 2 September 2010, Motorsport.com, PAC: Richard Bradley Guangdong preview: CHAMPIONSHIP LEADER RICHARD BRADLEY READY TO RESUME TITLE RACE AT FORMULA BMW PACIFIC
• 30 August 2010, SingaporeSports.sg, Let’s Play: One-on-One with Richard Bradley
• 26 July 2010, FormulaKartStars.com, Richard Bradley appointed as F1 in Schools Ambassador
• 26 July 2010, SingaporeSports.sg, Richard Bradley appointed as F1 in Schools Ambassador
• 26 July 2010, AsiaOne.com, Bradley appointed ambassador for F1 in Singapore schools
• 16 July 2010, KartingAsia.com, Bradley Displays Usual Determination To Win
• 15 July 2010, Autoworld.com.my, Multiple Karting Champion Bradley Displays Usual Determination to Win
• 15 July 2010, Motormuse.com (Singapore), Karting Champion Bradley displays winning determination
• 18 June 2010, Motormuse.com (Singapore), Returning kart racing champion Bradley makes perfect comeback
• 17 June 2o10, FormulaKartStars.com (UK), Bradley dominates return to karts
• 17 June 2010, SGCarMart.com (Singapore), Former multiple British kart Champion Bradley returns to his Karting root at AKOC 2010 round 1
• 15 June 2010, KartingPhotography.com, Karting Asia: Richard Bradley moves to Singapore and takes the lead
• 17 May 2010, Motorsport.com (USA), PAC: Richard Bradley Sepang summary
• 13 May 2010, SingaporeSports.sg (Singapore), Determined Bradley heads for another successful weekend
• 13 May 2010, Autoworld.com.my (Malaysia), Bradley looking to continue dream debut in Formula BMW
• 8 April 2010, Travel Daily Singapore, Bradley had them singing in Sepang
• 7 April 2010, Motors TV (France), AFOS: British teen wins Formula BMW Pacific races
• 6 April 2010, S.W.R.D. (UK), Richard Bradley Wins In Formula BMW Debut
• 4 April 2010, InPitLane.com (Australia), Brilliant Bradley Brains ‘em in Sepang